Publishers

• The Performance market is in continual growth and is increasingly sought after by advertisers with Traffic and Direct Response goals.
• Joining 4w Net allows you to seize opportunities to make the most of your individual specific areas.
• 4w Net is an open platform which allows highly qualified operators to make their audience available in an efficient manner maximizing the ECPM – Equivalent CPM.

Premium Publisher Network /PPN

• Thanks to the exclusive partnership with the PPN consortium, the network is made up of websites of national, local news, magazines, TV and radio.
• Premium Publisher Network is a consortium which groups together the most important publishers currently active on the Italian stage, and presents itself on the market as a single large receptacle, that stands out for the high quality of the users it addresses.
• The advertisers can plan specific channels (per theme, per geo location, per user target), by selecting the key words most relevant to their own communication targets.
• The consortium offers investors an advantageous opportunity by means of a platform that brings together the most important Publishers in Italy and can be considered an exclusive access channel to qualified audiences, capable of strengthening, with Direct Response tools, the consumer’s experience with the Brand.

Selection

4W NET has set out guidelines for its OWN NETWORK
 A network made up exclusively of  “Premium” Publishers so as to channel ads in context with the contents of the web pages, paid per click, in exclusive over similar options, e.g. Google AdSense excluded from all the consortium’s websites.

• The quality of the actors that make up the network has a direct influence on the quality of the users that browse the web and hence the traffic that is channelled via the performance ads.
• The overall quality determines the high minimum value of the cost per click: 0,30 euro. This price has been amply exceeded by many advertisers that were interested in receiving more traffic.
• The consortium plans per channel and not per paper, or rather the client can privilege Sport, Finance & Business, Art & Entertainment, but this does not go to exclude the newspapers that are part of the consortium.  This is to ensure that all the newspapers are safeguarded in the same measure, regardless of their individual planning habits.